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Study: Supermarkets Cut Back on Self-Checkout Lanes

The percentage of shoppers using the automated system drops nationwide. Do you still use them?

 

In the age of the E-ZPass and ATMs, this may come as a big surprise: Fewer shoppers are using self-checkout lines, according to a new survey.

From the Associated Press:

Market studies cited by the Arlington, Va.-based Food Marketing Institute found only 16 percent of supermarket transactions in 2010 were done at self-checkout lanes in stores that provided the option. That's down from a high of 22 percent three years ago.

Overall, people reported being much more satisfied with their supermarket experience when they used traditional cashier-staffed lanes.

The popularity drop was pinned partly on user confusion over how to use coupons, general delays, and slower checkout machines. Some said they liked the human interaction. In that case, there's long-term hope for bank tellers.

Depending on where you live and shop, you may not have the option. The A&P Fresh in Mt. Kisco, near Target, has self-service, but the Bedford location does not. Bill McGoorty, co-manager of the Bedford store said there were no plans to include them in the 40-year-old shop. "We're more of a hands-on store, and it's also a space issue."

South Salem shoppers venturing over to Stop & Shop, may be happy to know that the grocery chain seems to have no plan to roll back their system.

Suzi Robinson, a spokeswoman for the company, said in the AP report that "our philosophy is giving customers options. People shop in different ways and we want to accommodate their preferences.

  • When it's available, do you like having the option of a self-service checkout line?

    (Voting has been closed for this question)
    • Yes, it's faster.
        30 (58%)
    • Yes, but I wish they were more intuitive.
        5 (9%)
    • Nope, I love talking to as many people as possible while I'm at the supermarket
        2 (3%)
    • Nope, it takes too long to check out
        14 (27%)
    Total votes: 51
  • This is not a scientific poll. View Results Vote!
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Ann

3:58 pm on Tuesday, September 27, 2011

One issue I have with the self checkout in the A&P is that they have it labeled as "Express" so some people who might do better with a cashier accidentally end up there. I think the machines should be open to anyone who is comfortable using them. For example, when I have a giant order, I feel I can check myself out faster, freeing up space in the line for someone who prefers a cashier. Stop and Shop's scan as you go is a huge time saver, and generally works without issues. It also helps me keep my bill total, and make sure I pick up the correct sale item, etc because I can see the price instantly. I wish there was one closer to Mount Kisco/Bedford.

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Lisa Buchman

9:57 pm on Tuesday, September 27, 2011

I agree, Ann! There's never anyone in the self-service lines, and I'd like the flexibility to pull up with my loaded cart and whiz through. I can't believe I've never used the Stop and Shop "scan as you go" and can't wait to try this!

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